#SHOES ARE MY LIFE
As a little girl growing up in Italy, I was completely obsessed with shoes. My mother tells the story of how at age four, I was dragging her to all the shoe boutiques in Torino. I had an unconventional childhood. My Italian father was a travel photographer and took me on trips when possible, exposing me to different cultures and points of view. My Egyptian mother worked for the UN and urged me to follow my passion for shoes, helping me find a UK design school to learn the skills for my career.
I am a mother, wife and entrepreneur and today, my home is New York. After designing footwear for 20 plus years for many fashion houses such as Juicy Couture, Donna Karan and Alice & Olivia, it was time to make the shoes I always wanted to wear and couldn’t find. With this passion in mind, I launched my own collection that combines comfort, timeless designs, the highest quality leathers, and exquisite Italian craftsmanship for the effortlessly chic multitasking woman.
#I KNOW A GUY
How often do you hear someone say they ‘know a guy’? Everyone claims they have special relationships with their Italian factories. But let’s be clear – there’s special, and there’s special. My dear friends are the most esteemed shoe manufacturers in Firenze. While dreaming up SCLARANDIS, I described my new plans to them over breakfast. By evening aperitifs, we’d struck up a deal to make my shoes. It’s good to have friends in the best places.
#LET’S GET REAL
We make big sacrifices to look fabulous in skyscraper heels. Sacrifices to our health, our mobility, our comfort and our bank accounts. You owe yourself better. I created my namesake label around this simple idea: The perfect pair should fit you and fit everything you do. Better shoes, at better prices. There’s no great secret. We work hand-in-hand with our shoemakers; from stitching the uppers to impeccably packaging them. You never spend outrageous amounts for that luxury.
#TRY THEM ON
From picking up your kids, to walking confidently into a meeting, to chasing down cabs, to feeling fabulous at a dinner party... I want my shoes to make every day better. Timeless, feminine shoes of uncompromising quality, that actually work with your life – not against it. Our shoes look great in pictures. And because you can actually do everything in them, you look great. Trust me. Do yourself a favor. Try them on.